Your challenge is to truly listen and understand how people perceive your product or service. Your responsibility is to explore human needs in order to make something that is inclusive, accessible and sustainable.
Ensuring that everyone can agree on both the problem and the solution is critical to gaining the traction that will allow you to move forward with confidence. Visually expressing the solution in a way that makes sense to everyone involved, including management and the technical team, allows you to stay ahead and your team to stay on track.
To be clear, your challenge is what I love doing. Let's talk.
I've worked with digital design, strategy, usability and UX (user experience) for more than 20 years. My strength has always been the ability to combine a passion for human-centric design with technical know-how and strategic thinking. With a degree in communication science I am dedicated to making information accessible and tailored to all stakeholders and audiences. I am an advocate for responsible innovation, always pushing for ethical assessment and decision-making.
Many people worry about how well their work aligns with their personal values and ambitions. You may also experience a sense of imposter syndrome, doubt your own competence or struggle finding your voice and the best way forward in your current position.
As your coach I help you uncover your goals and strengths, bringing you closer to the person you want to be. Together, we set up coaching sessions that fit with your schedule and preferred mode of communication.
“You can't ask for a better outside perspective than you get from Per Axbom. He's been extraordinarily helpful to me in providing the type of insight that only someone with his particular mix of real-world experience and natural inquisitiveness can.” — Jason Kirst, coaching client
For more than 20 years I have applied a human-centric approach to digital design. My expertise is communicating value gains to stakeholders and development teams in such a way that we share a common goal, build the right thing and ensure positive impact.
My research, sketches and prototypes bring critical insights and assist in mapping the way forward. Working together, with frequent status checks, we contribute to lasting change.
“Per Axbom has a rare, valuable combo in being able to talk to techies in tech language and at the same time capturing, understanding, translating and mediating from a communications perspective. Invaluable! In addition he is curious about averything – a cool, righteous and competent guy!” — Eva Stattin, enterprise client
Learning, building upon and sharing new knowledge has been a significant part of my career. I am regularly asked to do talks and workshops at conferences and networking events. And by teaching at design schools I force myself to stay on top of my game and take pride in giving back and growing the industry.
Always trying to challenge generally accepted truths, I want the audience to walk away with new insights, tools and conversation starters. It's the conversation that moves us to the next level.
The power of words has always amazed me. Obsessed with creative writing in school I wrote my first novel at 19. I started blogging in 1996 and went on to run one of the most recognized blogs in Sweden around usability and accessibility.
By regularly contributing through blogs, articles – and also podcasting and books – I can try out new ideas, reach thousands of people and get valuable feedback and ideas in return. It allows me to keep pushing the boundaries of what design is and can become.
You will find my work on Medium as well as on my English and Swedish blogs, and the best way to stay with me for the long haul is my newsletter. If you want almost daily musings, following and talking to me on Twitter is a good bet. But be warned, I am sometimes rebellious there.